Up North. Down to Business.
LINK UP
Join us for a morning of information and learnings. This free event is specifically designed for Eagle River Chamber members only!
DATE/LOCATION
October 19th, 2017,
Northwoods Center
115 S 3rd St, Eagle River
Itinerary
8:15-8:30am: Check-in
8:30-9:15: Visitor Travel Trends and Demographics
9:25-10:00: Travel Micro-Moments
10:10-10:50: Where, What, Why: Employing Social Media to Tell Our Story
11:00-11:40: Understanding and Using Your Own Data
11:40-12:00: QA Panel
15 minute one-on-one sessions:
One-on-One sessions are available from 8:30 to 11:30 to answer your general marketing questions or specific social media questions. Sign-up is separate from registration.
Registration
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Session Descriptions
Visitor Travel Trends and Demographics
Travel trends and demographics from actual visitors to the Eagle River area and key takeaways for members.
Jill Brzeski, Grant Galley
Travel Micro-Moments
Mobile has changed the way people live and what they expect from brands and businesses. For the travel/tourism industry, the consumer journey is broken into hundreds of real-time micro-moments. Learn about opportunities to affect consumer decisions in the moment.
Julie Wagner
Where, What, Why: Employing Social Media to Tell Our Story
We’ll discuss our top four social channels — Facebook, Instagram, Twitter & Pinterest — exploring how they are used broadly and the advantages of each one. Then we’ll examine how we use each channel to tell our story — a significant task, as consumers increasingly place weight on social media when planning travel.
Mary Wienkers
Understanding and Using Your Own Data
Learn about Google Analytics and the story it can tell about who is interested in your business. In addition, understand the benefits of capturing customer data and how to put it to good use.
Julie Wagner, Scott Winklebleck
Presented by:
Jill Brzeski
CEO + PRESIDENT
As the CEO of Boelter + Lincoln, Jill affords her clients great vision, knowledge and experience in all marketing communication disciplines, as well as a savvy approach to client service. Jill is equal parts tactical, strategic, visionary and creative in her thinking and execution.
Julie Wagner
ASSOCIATE MEDIA DIRECTOR
Julie excels at getting the most out of our client’s advertising dollars. Over her 12 years with Boelter + Lincoln, Julie has become an expert in buying media for clients with specialized insight and a strong grasp of new media.
Scott Winklebleck
INTERACTIVE MANAGER
Scott is an evangelist for web design and usability best practices. He brings more than 12 years of website experience to client projects. From design and coding to user experience and web/social synergies, Scott has the technical skill and creative insight to put all the elements of a site together.
Grant Galley
ASSISTANT ACCOUNT EXECUTIVE
From staying on top of deadlines and researching to organizing media opportunities and managing projects plus so much more, Grant keeps the agency and its accounts running smoothly. And, even with the job continually changing, he manages to stay on top of it all.
Mary Wienkers
SOCIAL MEDIA MANAGER
Mary’s client resume includes work with multiple Fortune 500 brands, developing social media and content marketing plans for UPS, Procter & Gamble and Target, among others. Mary currently oversees strategic planning and counseling across all of B+L’s social media accounts, as well as content creation and online brand reputation/management.