The Eagle River Area Chamber of Commerce in conjunction with the Great Headwaters Trails Foundation, would like to invite you – the shopping enthusiast, to an enjoyable afternoon of shopping, strolling and wine and craft beer sampling in downtown Eagle River, WI at the “Sip-N-Suds Shop and Stroll” from Noon – 4:00pm.  Goodie Bag pick-up: 10:30am - 1:30pm at the Square in downtown Eagle River - 229 E. Wall St.

Tickets will be available for purchase online or at the Eagle River Chamber & Visitors Center (201 N. Railroad St.).  All ticket sales are final.  Ticket sales start May 8, 2026.  Tickets are $40ea. or $50ea. at the door (if available).

Grab your friends and spend some time exploring what Eagle River shops have to offer while enjoying a sampling of hand-picked red and white wines and craft beers. Each participant will receive a souvenir tasting glass, the opportunity to sample up to 20 of more than 30 options of wine and 30 options of craft beer plus 2 non-alcoholic wine  and craft beer samples and a map of participating businesses. Many businesses will be having special sales just for participants as well.