Tickets On Sale Starting April 1, 2025
The two-day event includes Premier Beer Night on Friday, June 13, 2025 and the namesake event on Saturday, June 14, 2025. All suds will be served at Hi-Pines Campground.
Premier Beer Night features a sampling of special brews from up to 15 participating breweries that will only be available that evening. This VIP, red-carpet event goes from 6 to 8 p.m. and includes sampling glass, tasty pulled pork meal and musical entertainment.
THE MAIN EVENT
The main event—Up North Beerfest—goes from 2 to 6 p.m. Saturday and includes up to 30 breweries from Wisconsin and the Midwest. Festivalgoers will be given a sampling glass for their 2 to 3-ounce pours, a beer guide to find breweries at the festival, and live music. Food is available for purchase from the Eagle River Veterans Resource Center.
Many of the breweries will be recognizable, from Eagle River’s very own Tribute Brewing Co. to Leinenkugel’s. But there are opportunities to try beers from lesser-known brewers like Haen's Popple River Brewing and Third Space Brewing.
Be sure to make a transportation plan before coming to the event Friday or Saturday. Designated drivers are free to attend if accompanying a paid admission for the Saturday event. While parking is available on the grounds, many of our overnight lodging partners are providing free shuttle transportation to and from Hi-Pines Campground before, during, and after the events. No children, pets, or carry-ins are allowed to the event. Smoking is not allowed under the tented sampling areas.
TICKETS
There are three ways to purchase tickets beginning April 1, 2025. Tickets to both events can be bought online. Tickets to the Saturday event can be purchased via mail or at the following Eagle River locations – Trig’s Cellar 70 (Liquor Department), Tribute Brewing Company and the Eagle River Chamber and Visitors Center office. ( All ticket sales are final. )
Our Up North BeerFest Sponsors
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