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Tickets On Sale April 1st!

The two-day event includes Premier Beer Night on Friday, June 9 and the namesake event on Saturday, June 10. All suds will be served at Hi-Pines Campground.

Premier Beer Night features special brews from 15 participating breweries that will only be available that night. This VIP, red-carpet event goes from 6 to 8 p.m. and includes heavy hors d’oeuvres.


The main event—Up North Beerfest—goes from 2 to 6 p.m. Saturday and includes more than 25 breweries from the Midwest and beyond. Festivalgoers will be given a sampling glass for their 2 to 3-ounce pours, a beer guide to find breweries at the festival, and live music. Food is available for purchase from the Eagle River VFW.

Many of the breweries will be recognizable, from Eagle River’s very own Tribute Brewing Co. to Leinenkugel’s. But there are opportunities to try drinks from lesser-known brewers like Barrel 41 Brewing Co. and Stillmank Brewing Co.

Be sure to make a transportation plan before coming to the event Friday or Saturday. Designated drivers are free to attend if accompanying a paid admission for the Saturday event. While parking is available on the grounds, many of our overnight lodging partners are providing free shuttle transportation to and from Hi-Pines Campground before, during, and after the events. No children, pets, or carry-ins are allowed to the event. Smoking is not allowed under the tented sampling areas.


There are three ways to purchase tickets beginning April 1. Tickets to both events can be bought online. Tickets to the Saturday event can be purchased via mail or at the following Eagle River locations – Trig’s Cellar 70 (Liquor Department), Tribute Brewing Company and the Eagle River Chamber and Visitors Center office.  ( All ticket sales are final. )


Our Up North BeerFest Sponsors

Imperial Level

Keg Level

Growler Level

Up North Beerfest

June 7, 2024 - June 8, 2024

Hi-Pines Campground
1919 Highway 45 North Eagle River, Wisconsin 54521

Eagle River Chamber & Visitors Center


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