Downtown Eagle River

Exploring Downtown

The Eagle River downtown has shops for any type of visitor, whether it’s to feed an appetite, acquire the rental for an adventure, or discover the crafts and antiques for long-time keepsakes. In some ways, the downtown is just as diverse as the Eagle River area’s outdoor playground of lakes, trails and routes.

Now is the time to reintroduce yourself – or to discover – the charming downtown of Eagle River. The wide sidewalks and friendly, slow-moving traffic make it the perfect place to enjoy a day of shopping, eating, and creating memories. Check out some of the options that make a trip downtown worth its while.

2021 Downtown Eagle River Events

Memorial Day Sidewalk Sales & Craft Show
- May 29. 10am – 4pm

Sip & Shop Wine Walk & After Party
- June 19. 12pm – 7pm

Party In The Street
- July 4. 4pm – 6:30pm

Burger Bash
- July 10. 10am – 4pm

Paul Bunyan Fest
- August 18. 10am – 4pm

Classic Car & Truck Show
- August 28. 8am – 3pm

Labor Day Sidewalk Sales & Craft Show
- September 5. 10am – 4pm

Cranberry Fest
- October 2. 8am – 3pm

Hallowfest
- October 30. 11am – 3pm

“Wi-Does” Wine Walk
- November 20. 12pm – 5pm

Small Business Saturday
- November 27

Christmas Kick-off
- December 4. 4pm – 6:30pm

Sleigh Rides
- CANCELED – December 4, 11, 18. 11am – 3pm

Mistletoe Magic
- December 11. 10am – 4pm

MORE EVENTS

Shopping Bands

We are doing “I love Eagle River, WI” wrist bands again for 2021!

Bands are on sale in early May. Cost is still $5.00 and the money goes straight to all the great events put on for the community.

See all participating businesses

Ice Castle

This popular attraction brings motorists, snowmobilers, locals and visitors hoping to see the massive 20-foot-high structure in all its glory on 116 S Railroad St. Each year brings a different shape, opaqueness and size. The castle is constructed annually (weather permitting) on the weekend closest to the New Year by the Eagle River Volunteer Fire Department.