Up North Beerfest

Tickets for Up North Beerfest are on sale now! The two-day event includes Premier Beer Night on Friday, June 10 and the namesake event on Saturday, June 11. All suds will be served at Hi-Pines Campground.

Premier Beer Night features special brews from 15 participating breweries that will only be available that night. This VIP, red-carpet event goes from 6 to 8 p.m. and includes heavy hors d’oeuvres. Rock the night away while sipping suds by listening to popular song renditions by the talented trio Hijinx.


The main event—Up North Beerfest—goes from 2 to 6 p.m. Saturday and includes more than 25 breweries from the Midwest and beyond. Festivalgoers will be given a sampling glass for their 2- to 3-ounce pours, a beer guide to find breweries at the festival, and the musical stylings of Grey Wolf Run, a quintet playing a blend of rock, indie, alternatives, blues, and Americana. Food is available for purchase from the Rotary Club of Eagle River.

Many of the breweries will be recognizable, from Eagle River’s very own Tribute Brewing Co. to Leinenkugel’s. But there are opportunities to try drinks from lesser-known brewers like Barrel 41 Brewing Co. and Stillmank Brewing Co.

Be sure to make a transportation plan before coming to the event Friday or Saturday. Designated drivers are free to attend if accompanying a paid admission for the Saturday event. While parking is available on the grounds, many of our overnight lodging partners are providing free shuttle transportation to and from Hi-Pines Campground before, during, and after the events. No children, pets, or carry-ins are allowed to the event. Smoking is not allowed under the tented sampling areas.


There are three ways to purchase tickets beginning April 1. Tickets to both events can be bought online and at the Eagle River Area Chamber of Commerce. Tickets to the Saturday event can be purchased via mail or at the following Eagle River locations – Trig’s Cellar 70 (Liquor Department) and Tribute Brewing Company.

It’s almost time to breathe in the warm, fresh air and take down some cold ones with your buds this summer! Tickets for the ever popular Up North Beerfest are on sale now. Don’t miss your chance.

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