Tickets On Sale Starting April 1, 2026

Saturday, June 13, 2026. All suds will be served at Hi-Pines Campground.

NEW FOR 2026 - OUR UP NORTH BEERFEST VIP EVENT

We will kick-off Up North Beerfest with a special VIP event, which will take place on Saturday, June 13th from Noon - 1:30pm. This VIP event will include up to 15 Breweries serving specialty craft beers that will not be served during the main event. All VIP participants are welcome to participate in the Main Event - sampling beers from up to 30 different Breweries. Festival goers to the Up North Beerfest VIP event will receive a sampling glass for their 2-3 ounce pours, a beer guide, food voucher and live music.

THE MAIN EVENT

The main event—Up North Beerfest—goes from 2 to 6 p.m. Saturday and includes up to 30 breweries from Wisconsin and the Midwest. Festivalgoers will be given a sampling glass for their 2 to 3-ounce pours, a beer guide to find breweries at the festival, and live music. Food is available for purchase from the Eagle River Veterans Resource Center.

Many of the breweries will be recognizable, from Eagle River’s very own Tribute Brewing Co. and Riverstone Brewing Company to Third Space Brewing. But there are opportunities to try beers from lesser-known brewers like Haen's Popple River Brewing and Earth Rider Brewing.

Be sure to make a transportation plan before coming to the event on Saturday. Designated drivers are free to attend if accompanying a paid admission for the Saturday event. While parking is available on the grounds, many of our overnight lodging partners are providing free shuttle transportation to and from Hi-Pines Campground before, during, and after the events. No children, pets, or carry-ins are allowed to the event. Smoking is not allowed under the tented sampling areas.

TICKETS

There are three ways to purchase tickets beginning April 1, 2026. Tickets to both events can be bought online, via mail or at the following Eagle River locations – Trig’s Cellar 70 (Liquor Department), Tribute Brewing Company and the Eagle River Chamber and Visitors Center office. ( All ticket sales are final. )

Tickets

TICKETS ON SALE NOW

Up North Beerfest VIP event – Advance Tickets: $85 each
Up North Beerfest – Advance Tickets: $60 each, $70 at the door.

Designated driver admitted free to Up North Beerfest on Saturday when accompanying a paid admission.

Must be 21 or older. Sorry, no children or pets allowed. No carry ins or carry outs.

You can purchase tickets 3 different ways: ( All ticket sales are final. )

PURCHASE YOUR TICKETS ONLINE : Available Starting April 1, 2026.
AVAILABLE AT THE FOLLOWING LOCATIONS: Available starting April 1, 2026

Saturday Tickets:
– Tribute Brewing Company – Eagle River
– Trig’s Cellar 70 Liquor Department – Eagle River only
– Eagle River Chamber of Commerce Office

What's on Tap

2026 Brewery Line-up Coming Soon

2025 Brewery Line-Up:

3 SHEEPS BREWING - Sheboygan, WI

ADVENTURE CLUB BREWING - Bayfield, WI*

BADGER STATE BREWING CO. - Green Bay, WI

BARE BONES BREWERY - Oshkosh, WI

EAGLE PARK BREWING - Milwaukee, WI

EARTH RIDER BREWERY - Superior, WI

FOX RIVER BREWING CO. - Oshkosh, WI

HAEN'S POPPLE RIVER BREWING - Argonne, WI

LAKE 11BREWING - Medford, WI

LAKEFRONT BREWERY INC. - Milwaukee, WI

LAKE LOUIE BREWING - Verona, WI

LEINENKUGEL BREWING CO. - Chippewa Falls, WI

MOSINEE BREWING CO. - Mosinee, WI*

NEW GLARUS BREWING CO. - New Glarus, WI

O'SO BREWING CO. - Plover, WI*

PECATONICA BEER CO. - Gratiot, WI

PUBLIC BREWING - Kenosha, WI

REBELLION BREWING USA- Cedarburg, WI

RIVERSTONE BREWING CO. - Eagle River, WI*

ROCKY REEF BREWING CO. - Woodruff, WI

RUSTIC ROAD BREWING CO. - Kenosha, WI*

SOME NERVE BREWING CO. - Manitowish Waters, WI

STEEL TANK BREWING - Oconomowoc, WI

STILLMANK BREWING CO.- Green Bay, WI*

STONE ARCH BREWPUB - Appleton, WI

TITLETOWN BREWERY - Green Bay, WI

TRIBUTE BREWING CO. - Eagle River, WI*

* Breweries are participating in the Up North Beerfest VIP event and Saturday’s main event - Up North Beerfest

Entertainment

Helpful Advice

What is a beer festival?
Beer festivals are an appreciation of beer. The Up North Beerfest is a great opportunity to try many different styles of beers from many different breweries. Feel free to ask questions and make plans to visit some of the many quality breweries. Many of them offer tours.

No carry-ins will be allowed. This includes backpacks and coolers.
Children and pets are not allowed in the festival area. You must be 21 to enter the festival area, no exceptions.
Parking is available at the festival. Please take your time parking properly to allow others to enter and exit the grounds safely.
Smoking is discouraged and is not allowed inside the tents. Smokers, please DO NOT throw your butts on the ground!
When you arrive at the ticket area, present your ticket along with your ID to receive your wristband, commemorative tasting glass, and event program.
Once you have your wristband on you may proceed into the staging area. After 2pm you will be allowed to enter the festival grounds.
Breweries will pour 2oz. – 3oz. samples of their beers for you. Please do not ask them for a full pour, they want everyone to be able to sample their beers. Be sure to thank them for coming! Without them we wouldn’t have an event!
Please DO NOT camp out in front of a brewery or the home brewers table. Other people would like to try some too!
Make sure you have a safe way to get home. A designated driver will get in free at Saturday’s event with your paid admission. We also provide a free bus shuttle if you are staying at participating area hotels/motels. Thank them for sponsoring such a valuable service. You can reserve a campsite adjacent to the festival grounds. If you choose to camp, please be aware of the campground rules and be sure to thank the camp hosts.
Your tasting glass is exactly that, a tasting glass. You will want to sample many different beers, but take it easy. The future of our beer festival depends on everyone acting in a responsible manner and not overindulging. This is important for everyone’s safety too. If you break a glass, you must bring all the pieces to an Up North Beerfest volunteer immediately. They will provide you with another glass (if available).
Eat something! Whether you eat at the festival or before you arrive it’s important not to drink on an empty stomach. Eating slows down the absorption of alcohol in your system. The Eagle River VFW sells food and snacks at the festival.
Picnic tables will be scattered throughout the grounds but feel free to bring a lawn chair.
Be prepared. June weather in Wisconsin is unpredictable. Wear comfortable clothing, a hat to protect you from the sun, and footwear. Please DO NOT go barefoot. The festival will be held rain or shine.
Bring a camera and some cash….photos make good souvenirs or you can purchase souvenir items on the festival grounds.
Stick around! Eagle River has many restaurants, shops, resorts and motels, so plan to stay after the fest to relax and enjoy the weekend.